如何建立自己的社会企业网站（简易指南）

How to build a website for soical enterprise (from Diana L. Reid, Conscious Communications):

Once you’ve got your mission, vision, name, logo and identity in place, you’ll want to provide a way for others to learn more about you.

Before developing your website, make sure you understand who will use it and what you want them to learn, know or do as a result of visiting your site. Do you want to simply convey information to others? Do you want people to take action, such as volunteering, writing their congressman or donating money? Do you want others to be able to communicate with each other via your site? Consider the usage patterns you want to enable as you build your site plan and content.

At the most basic, your website should include the following:
- Organization name, mission, values and purpose
- Who you serve & where you operate (and any appropriate research data or background information on the issue or cause you are addressing)
- Key programs and initiatives
- About the organization’s management team and board of directors
- How others can get involved and/or contribute to your organization
- Photos and graphics to accompany the text that visually tell your story and social mission

Over time you may wish to develop a much more robust website that might include things such as:
- Case studies or testimonials
- A media or news area for press releases, an online media kit, press coverage of your organization and other pertinent news
- Message boards or forums
- Blogging capabilities
- Online donation tools and/or generalized credit card processing (for events, product sales or other business-related activities)
- Calendar tools
- Web-based or email newsletter functionality
- An annual report on your organization and its progress